The Quality factor is described as capturing companies with durable business models and sustainable competitive advantages.
Quality-based strategies try to capture the premium associated with high-quality stocks versus low-quality stocks
Historically, investing in financially strong companies have demonstrated record of generation superior returns with lower risk
Investors tend to gamble on risky stocks for the prospect of big pay-off, but these stocks do tend to do worse over time
Source/Disclaimer: *Based on historical data, S&P BSE Quality TRI showcases lower drawdowns than broad-based indices during market crashes